The aesthetic direction of Lela Jacobs is minimal and understated with an emphasis on strong design, innovation and androgynous appeal without trend victimization. A monochromatic colour palette of predominantly blacks, grays, whites and neutrals accentuates the conceptual silhouettes and strong lines of a Lela Jacob design.

The label values high quality fabrics, locally well-made garments, accessories and unique explorative thinking. The designs intend to be thought provoking, versatile and highly wearable through inquisitive thought, challenging technical patternmaking and experimental silhouettes.

These are executed in luxurious and high-end fabrics valued for their quality, finish and durability throughout the garment lifecycle. This is evident from the selection of exquisitely soft and opulent natural materials such as silks, cottons, leather and merino.

Supporting the local economy is an integral part of the brands values favouring local New Zealand manufacturers, hand knitters and collaborations with crafters and artists.